In 1934 Wilhelm and Curt Mast founded Jagermeister in Wolfenbüttel, Germany. By combining 56 herbs and roots in a secret formula, the worlds most famous digestif was created. The brand has and immense global presence and its unique, edgy style has caught the attention of consumers all over the world. 

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Jagermeister is a well loved product the entertainment industry and is a fan favourite among bar tenders and mixologists due to its smooth, yet intense flavour. Additionally, the brand has succeeded in increased engagement with sporting and hospitality companies through on going sponsorship and advertising deals.