A globally connected drinks distributor, since 2008

Drinks21 is a UK-based international drinks distributor. From our head office in Ascot, Berkshire, we supply beer, wine and spirits to duty-free and travel-retail operators, exporters, wholesalers and on-trade customers across the United Kingdom, Ireland, the Netherlands, wider Europe, the Middle East and Africa.

We were founded in 2008 with a simple idea: introduce the world's most renowned beverages to both emerging and established markets, and do it with the speed and care that larger distributors struggle to match.

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More than a distributor

From Heineken and Corona to Grey Goose and Don Julio, we are the trusted partner for leading drinks brands, delivering results across duty-free, tourist and international markets.

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But we see ourselves as growth partners rather than middlemen. Brand owners work with us because we bring deep industry expertise, an agile and experienced team, and long-standing trade relationships that open doors in new markets. Our job is to help brands achieve their volume and distribution goals while ensuring an exceptional customer experience at every touchpoint.

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Duty-free, export and on-trade

Our customers span three channels, and we have built the business to serve each properly.

Duty-free and travel retail. We supply airport, border, cruise and downtown duty-free operators, with under-bond stock available from the UK and the Netherlands.

Export. We hold stock in bonded warehouses in both the UK and the Netherlands and supply most export orders EXW Netherlands, under T1 or T2 customs status, to customers in Europe, the Middle East, Africa and beyond.

On-trade and wholesale. In the UK we supply bars, restaurants, hotels, clubs and wholesalers directly, both under bond and duty paid.

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The portfolio

Our range covers premium international beer and cider, still and sparkling wine, Champagne and spirits. Brands include Heineken, Corona, Birra Moretti, Desperados, Tiger, Sol, Stella Artois, Budweiser, Leffe, Pilsner Urquell, Strongbow and Somersby; Yellow Tail, Hardys, Casillero del Diablo, 19 Crimes, Penfolds, Los Vascos, Mouton Cadet, Freixenet, Mionetto and I Heart Wines; and Absolut, Grey Goose, Smirnoff, Jose Cuervo, Don Julio, Chivas Regal, Bushmills, Jack Daniel's, Courvoisier, Rémy Martin, Disaronno, Aperol and Jägermeister.

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Every product on this site carries full trade specifications: brand background, country of origin, case size and format, ABV, EAN and GTIN barcodes, HS commodity code, customs status and lead time.

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The Drinks21 Group

Drinks21 Ltd is part of the Drinks21 Group, which also includes General Wine & Liquor, an on-trade distributor serving restaurants, pubs, hotels and clubs across Hampshire, and GloBev Duty Free, focused on duty-free and international trade. Together, the group gives brand owners a single partner across domestic on-trade, duty-free and export.

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Work with us

Whether you are a brand owner looking for distribution into new markets or a trade buyer sourcing a specific product, we would like to hear from you. Email sales@drinks21.com or call +44 1344 294 170.