Who Are We?
We're a family-owned company, run by a small, close-knit and passionate team led by founder and mum-of-four, Gail Brogan. Having started out her career in Harrods, Knightsbridge the timeless values of service and quality became firmly rooted in her heart.
In 2010, following 15 years in the drinks industry it was time for Gail to embark on a new journey where she could put her own stamp on her own business and do things with her own unique flair. And so, Drinks21 was born: out of a passion to bring personally curated, drinks brands online to people who may be shopping for something lovely for themselves or seeking a beautiful gift for someone else knowing that exacting care and attention is given to their individual purchase.
Drinks21 also just so happens to be part of a larger family group. Gail's husband Steve has an impressive track record in sourcing a global range of products, meaning that Drinks21 can go the extra mile to get a product we think you should know about and have access to enjoy. Just browse our gin range to see the number of award winners and craft distillers featured and you’ll start to understand our passion for the job (and pick up a few cocktail suggestions too).
As an online retailer, we're focussed on making the best use of 21st-century technology and convenience, to provide our customers with exceptional products, personal service and fast delivery. We also take responsible drinking very seriously. Even though the legal drinking age in the UK is 18, we encourage and support a more mature and considered approach to drinking - a coming of age if you will, not unlike a 21st birthday.
Do what you love, love what you do.
The passion behind Drinks21 touches everything we do. We put everything into being the best. From doing the drinks justice creatively to using cutting-edge technology in pursuit of customer excellence. The care we take to ensure best-in-class purchasing equals the lengths we go to to ensure swift, superior and personal service.
- "After placing order on Monday at @ 7.30am I emailed requesting an earlier delivery date if possible within minutes a courteous reply advising they could deliver earlier at no extra cost! Parcel arrived as requested on date requested & arrived in perfect condition. Excellent service I'll certainly use this company again - Thankyou"
Liz, Cumbria"The packaging was superb. It's the first time I have seen a blow up bottlebag. Totally satisfied as G'Vine gin is my wifes favourite and not widely available even in France where it is made. Many thanks"
"Present for my wife after I heard her mention this gin. Not easy to find on the high street, so went looking online. Product arrived promptly. Packaging was very good and the product was in perfect condition. Would definitely use Drinks21 again."
"This is an unusually smooth and gentle Scotch and is now my favourite. I love the subtle and lasting flavour. If you want bite or kick to your Scotch then this is not the choice for you. Sipped slowly the flavour lingers for hours. "
"I was impressed that my order of Blue Bottle Gin arrived on Christmas Eve, 2 days before it was promised. It was so delicious, it was gone by Christmas day! Will definitely order another one from Drinks21, definitely recommend their services."
Just arrived! The bottle is wonderful, the package is perfect and it arrived in just 3 days, I really recommended this website,hope I can tell the same for the gin ;) "
Giulia, Gorizia, Italy
We are a glass half-full kind of a team. You see we might be small but get to know us and you'll find a big heart and the courage of a lion. And so in choosing the hummingbird as our emblem, it's become a symbol of our core values.
The Drinks21 team has grown over the years to a group of 8 and I am extremely proud of the talent I have working with me from both inside and out-with the drinks industry. We hope you love shopping with us, if you are after something but can't see it or have any questions for us, do say [email protected]
With a long held passion for the drinks industry, Gail heads up the team at Drinks21, oversees every aspect, ensuring our customers and brands are serviced to the highest standards. When she’s not working alongside us, she is mum to Lori, Ellen, Bethany & Ciaran, entrepreneur and a keen horse rider. Never a dull moment!
Favourite drink : Ruinart Rose Champagne
Head of Sales
Rob has just joined the team here to head up the Commercial team and brings with him over 18 years experience in the industry and working with some incredible drinks brands. Alongside his role at Drinks21, Rob is a craft beer guru and runs a business specialising in a plethora of craft beers. We are all hopeful he might recruit us for his next tasting panel...
Favourite drink : Johnnie Walker Blue
Head of Marketing
New to the team but no stranger to the drinks sector, Sarah finds herself invaluable to friends when faced with a bewildering wine list. Choosing a favourite tipple for herself is impossible, however, finding a new favourite regularly and enthusing about it to you is par for the course.
Favourite drink : Mr Black Coffee Liqueur
Head of Buying
We all know that one person that knows everything about drinks and without fail, always chooses a cracker on the wine list. This would be Phil - Connoisseur of wine and spirits and Buyer of all the wonderful drinks we have here. When he is not sniffing, swirling and slurping, he is a self confessed Palace fan and cricket boffin.
Favourite drink : Penfolds Grange 2008
Customer Service Manager
Sometimes you just need to pick up the phone and talk to someone about an order, make a change, or ask for some advice don't you? Deborah’s expertise and commitment to customer service is renowned and makes her loved by all our customers.
Favourite drink : Laurent Perrier Rose Champagne
Ecommerce Sales Manager
Fervent runner, chief instigator of office banter and custodian of the Spotify playlist - in addition to an… eclectic taste in music, as Ecommerce Manager, Martin is the man in the know when it comes to the latest trends, rare finds and what gin we should all be excited about next.
Favourite drink : Silent Pool Gin
Digital Marketing Manager
Lover of luxury brands and powerless to resist great packaging, a good sale or the opportunity to browse through the shops on Portobello Road. Jess is our in-house expert on beautiful design, beautiful brands and even more beautiful cocktail suggestions.
Favourite drink : Blue Bottle Gin
As an entrepreneur himself in his spare time (whatever that is when you have a 6 month old baby), Michael is the wizard of the website, demystifier of coding and all round, all things digital - problem solver. There’s an app for that, literally, when it comes to this one.
Favourite drink : Villa Massa Limoncello
When he’s not being Master of Ecommerce at Drinks21, building & training the team, and transforming the online platform - Tony has a penchant for gin sampling, telling AWFUL jokes and running. By running, we don’t mean the odd weekend jog either, this is the guy that added running to his holiday itinerary and has extended his fitness regime to Spinning, where he is currently better than the instructor…
Favourite drink : Gin Mare
Follow Us - @Drinks21