WHY STOCK SUPERMALT
SUPERMALT IS THE NUMBER ONE NON-ALCOHOLIC MALT DRINK IN THE UK
In the 1960s Supermalt drinks were created for the Nigerian Army as a dietary supplement to help re-energise troops by giving them the nutrients their diet lacked. Throughout the next decade, the sale of Supermalt spread across Africa and the Caribbean, eventually arriving in the UK in 1978.
In the current market, Supermalt is enjoyed by people of all ages at many communities and family events as well as big religious festivals such as Easter and Christmas but is also for everyday general consumption. Social media has been utilised by Supermalt in order to create a closer connection with their consumers and to share the love that they have for the brand.
The primary target consumer group for malt drinks is among the Afro-Caribbean population, representing more than 1 million people in the UK, with the single largest European market for malt drinks being London.
The number one
non-alcoholic malt drink in the UK
Large targeted market
Popular on social media and among influencers
THE SUPERMALT COLLECTION
Supermalt Original NRB 330ml
Supermalt is the number one non-alcoholic and caffeine-free malt beer in the UK and contains B-vitamins to support a healthy lifestyle. Served in the tradition brown glassed bottle.
PRODUCT INFORMATION
Configuration: 4x6x330ml
Alcohol: 0.0%
Pack Barcode: 5741000472309
Case Barcode: 5741000492406