EVERY SIP YOU TAKE. FOR EVERY OCCASION A FITTING BEER. bREWED WITH PASSION AND CRAFTSMANSHIP. 

Now under the leadership of Asahi Premium Brands Grolsch is different, self-willed. We call it character. Character is not getting lead by others but having the confidence and conviction to choose your own path. Being who you are: real, sincere and authentic.

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From the bold spirit of those like Willem Neerfeldt, to the pioneering nature of Peter Kuijper and the devotion to authenticity from every family since. Grolsch truly is a product of its people.