King of Soho Gin
Created as a tribute to the original 'King of Soho' Paul Raymond by his son Howard, the King of Soho is an authentic London Dry Gin distilled in the heart of London using traditional methods in a steel pot-still and crafted in small batches. Quadruple distilled, twelve botanicals and neutral grain spirit are mixed with water and left to macerate overnight releasing the flavours from the botanicals. The pot is then slowly heated and the essences of the botanicals are carried in the vapours that pass through the ‘swan’s neck’ to the condenser where they are cooled back to liquid form. Once the distillation is complete nothing but water and additional neutral grain spirit are added thus earning it the designation of ‘London Dry Gin’. A modern classic, it is complex yet harmonious and ideal for cocktails and drinks where the spirit is King.
We highly recommend the rather aptly named Soho Sling: 50ml King of Soho Gin15ml Lime Juice35ml Pressed Apple Juice50ml Ginger BeerCreate in a tall glass filled with ice cubes and garnish with a slice of apple.
About the Brand
Paul Raymond ‘The King of Soho’ was an entertainment and property tycoon who from the 1950’s onwards played a pivotal role in the cultural and social liberation of British society. Affectionately known as ’The King of Soho’ his story forms an intrinsic part of the history of the London district of Soho. Paul’s son Howard Raymond inherited his father’s passion for the Soho district. He decided to capture the qualities that make Soho unique in a new drinks brand as a tribute to his Father, a man who never settled for the ordinary and challenged the Establishment.
Paul Raymond revolutionised the district of Soho, founding iconic clubs such as the Raymond Revuebar and Madam JoJo’s. Famous for his risqué shows, for a while he dominated the London theatre scene encouraging new talent and cultural diversity. Many famous artists performed or debuted at one of his clubs or theatres.
Originally a royal hunting ground, Paul Raymond helped Soho to become an area rich in creativity, music, art and modern culture. These elements are captured in the iconic design of the bottle. The bold and colourful bottle encapsulates Soho and its ‘anything goes attitude’ with a detailed ‘Spirit of Soho’ character. The character’s velvet tailoring reflects the hedonistic fashion of the area. The Fox’s tail signifies Soho’s status as a former royal hunting ground and the fox’s reputation as a mischievous creature of the night embodying the smart, naughty and enigmatic nature of urban Soho. The trumpet reflects Soho’s rich jazz history and with the holding of the book the character tips his hat to Soho’s long association with creative industries such as publishing and media.
|Brand||King of Soho|
|Gin Variety||Modern Gin|
|Allergy Advice||No Allergen|
Whilst remaining true to its London Dry heritage the gin has a delicate combination of sweetness, citrus and earthiness and a hint of grapefruit bitterness on the back of the palate. The gin has a clean and gentle nose which belies its strength that opens up to reveal classic juniper and pine notes with a refreshing zest of citrus oil. The tangy grapefruit reluctantly gives way to soft warming spice.